Since 1868 PROBAT has stood for pioneering solutions in the processing of coffee. We have become the world market leader in machinery and systems for the coffee and food industry. We employ over 900 people around the world at sites in the USA, Brazil, Italy, Scotland, India and Canada. We also share a passion for coffee and a fascination for technology with representatives in over 40 countries. Each one of these is an important brand ambassador for PROBAT.

BRAND VISION

Our vision expresses what we plan to achieve over the coming years:

Everyone, who wants to learn about roasting and processing coffee, asks PROBAT first.

 

 

BRAND MISSION

This mission is the driving force behind our daily and passionate dedication to our work.

Future-proof solutions for your coffee.

 

 

CORPORATE IDENTITY

Corporate Identity merges the qualities which have a far-reaching impact on the holistic character of a brand. It therefore provides the answers to essential questions from the viewpoint of our customers.

CORE BENEFITS

CONSISTENTLY HIGH COFFEE QUALITY
With PROBAT, our customers always achieve the best possible coffee quality.
Our machines and equipment help them to get the best out of the bean ― consistently for decades. We ensure that they are well equipped for the future.

BEST LIFE-CYCLE COSTS AND PERFORMANCE
Those who process coffee with PROBAT have highly efficient workflows. With our solutions our customers will realize cost savings throughout the entire life-cycle of the machines and equipment. This provides long-lasting peace of mind.

INDIVIDUAL AND PIONEERING SOLUTIONS
PROBAT delivers individual machines, processes, and services that move our customers forward. We support them with inspiring solutions so that they can reach their goals.
This generates enthusiasm.

PROBAT IS YOUR GO-TO PARTNER

COMPETENT
We are the coffee specialists with a broad knowledge base and comprehensive experience. In our communication we combine facts with passion.

RELIABLE
We stand by our word and keep our promises. We communicate openly and honestly.

AS EQUALS
We conduct our business relationships as partners. This means that we do not communicate arrogantly, but in a helpful and approachable way.

SOLUTION-ORIENTED
We assist our customers and offer the best solution for them individually. In our communication we keep things simple and understandable.

OUR PLEDGE
We offer future-proof solutions for your coffee: excellent, efficient, individual, pioneering.